intertribal: (cicadian rhythm)
[personal profile] intertribal
From the New York Times:

An almost all-volunteer cast and crew, including a star who was an ’80s teen heartthrob, and a plot about a firefighter who saves his marriage by turning to God — it hardly sounds like a recipe for box office success, let alone a best-selling book. But that’s what the film “Fireproof” has spawned.

The movie features Kirk Cameron, an alumnus of the television show “Growing Pains,” as the firefighter, and it cost just $500,000 to produce. Yet it opened two weekends ago with $6.5 million in ticket sales, good for No. 4 at the box office, just a few spots behind the No. 1 big-budget action thriller “Eagle Eye” and five spots ahead of Spike Lee’s World War II epic, “Miracle at St. Anna.” This past weekend “Fireproof” made $4.1 million more and so far has about $12.5 million total, according to estimates by Media by Numbers, a box office tracking company.

The movie is the benefit of a highly targeted marketing plan and the latest success for Sherwood Pictures, a tiny production company affiliated with Sherwood Baptist Church in Albany, Ga., about 100 miles southwest of Macon. It was directed by Alex Kendrick, 38, and written by Mr. Kendrick and his brother, Stephen, 35, with the church’s senior pastor, Michael Catt, serving as an executive producer.

In the film Mr. Cameron plays Caleb Holt, a type-A firefighter who rescues children from burning buildings but whose marriage is close to ruin. As he is about to go forward with a divorce, his father steps in and gives him a book called “The Love Dare,” a 40-day challenge that teaches married couples to use Scripture to learn to love unconditionally.

Marketing for the movie as well as heavy promotion at chains like Barnes & Noble and Borders have helped fuel sales of the book. It is also selling strongly at Wal-Mart and Sam’s Club, said John Thompson, senior vice president of marketing for B&H, who added that there were 600,000 copies in print. According to Nielsen BookScan the book has sold 6,000 copies, although that does not represent sales in places like Wal-Mart. “The Love Dare” will be No. 4 on The New York Times advice, how-to and miscellaneous paperback best-seller list on Oct. 12.

For Mr. Kendrick, there is only one explanation for the successes of “Fireproof” and “The Love Dare." "We’re not trained and smart enough to make successful movies and write best-selling books,” he said. “The only way that this could happen is if after we prayed, God really answered those prayers.”

Date: 2008-10-07 12:53 am (UTC)
From: [identity profile] intertribal.livejournal.com
I was watching Paris Hilton's My New BFF. Reality show. Basically a popularity contest. It's pretty funny though. Paris Hilton's smarter than she looks.

Date: 2008-10-07 12:39 pm (UTC)
From: [identity profile] intertribal.livejournal.com
I think so. I'm not sure I'd go so far as to say she's intelligent, but she is clever.

Date: 2008-10-07 12:53 am (UTC)
From: [identity profile] intertribal.livejournal.com
LOL I love how your icon is a little girl with black hair and my icon is a little girl with blonde hair.

Date: 2008-10-07 11:58 am (UTC)
From: [identity profile] royinpink.livejournal.com
i'm not sure your girl is so little...

but yeah, it's kind of amusing. it represents my soul, i say

Date: 2008-10-07 12:37 pm (UTC)
From: [identity profile] intertribal.livejournal.com
Yeah, she's a teenager. Terrible things are about to happen to her and her family.

Date: 2008-10-07 08:40 pm (UTC)
From: [identity profile] intertribal.livejournal.com
It's from The Hills Have Eyes, what can I say.

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