Well, it's just like, for instance, feminists who try to assert their identities as women, be proud of their bodies and femininity, and criticize men. Makes me want to say, "Yeah, go you, reclaim that objectification," most of the time. Not to mention the whole idea of criticizing men is ridiculous, as if they are demons to be conquered. Anything here that's just polarizing the two groups more is keeping the system of patriarchy intact. Criticism is possible, it just can't be directed at the dominant group, because hegemony is systemic, there isn't a good side and a bad side, "men" and "women" are not homogenous groups, they do not have essences--those come from the socially created categories, and everyone has a right to define themselves. I know they, or at least the more intelligent of them, are going against older feminists' tendency to become equals be being more like men, but they're really doing a disservice to feminism.